Privacy Policy

1. Who We Are

ER Times ("we," "us," "our," or the "Company") operates an online news, education, and information platform focused on emergency medicine. We are an independent media and information service and are not a healthcare provider, medical practice, hospital, or any form of licensed medical entity. Nothing on this Platform constitutes the practice of medicine or the provision of medical advice.

2. Information We Collect

We may collect the following categories of information:

• Information You Provide: Name, email address, and any other information you voluntarily submit through newsletter sign-ups, contact forms, or account registration.
• Automatically Collected Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other usage analytics collected via cookies and similar tracking technologies.
• Device Information: Hardware model, operating system version, unique device identifiers, and mobile network information.
• Communications: If you contact us, we may retain records of that correspondence.

We do not knowingly collect sensitive personal health information (PHI) or personally identifiable medical data. Do not submit any personal health information through this Platform.

3. How We Use Your Information

We use collected information solely for the following purposes:

• To operate, maintain, and improve the Platform
• To send newsletters, updates, and educational content you have opted into
• To analyze usage patterns and optimize user experience
• To comply with applicable laws and legal obligations
• To detect, prevent, and address fraud, security, or technical issues
• To enforce our Terms of Use and other agreements

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and collect analytics data. By using the Platform, you consent to our use of these technologies. You may disable cookies through your browser settings; however, doing so may limit certain functionality. We are not responsible for any degraded experience resulting from your choice to disable cookies.

5. Third-Party Services and Disclosure

We may share information with third parties in the following circumstances:

• Service Providers: Vendors who assist in operating the Platform (hosting, analytics, email delivery), bound by confidentiality obligations.
• Legal Requirements: When required by law, subpoena, court order, or governmental authority.
• Protection of Rights: To protect the rights, property, or safety of ER Times, its users, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of all or substantially all assets.
• Consent: With your explicit consent for any other purpose.

We are not responsible for the privacy practices of third-party websites linked from our Platform. Your use of third-party sites is entirely at your own risk.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, we will delete or anonymize it. We make no guarantee regarding the specific duration of data retention and reserve the right to modify retention practices at any time without notice.

7. Data Security

We implement commercially reasonable technical and organizational measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security and expressly disclaim any warranty or representation that your information will be protected from unauthorized access, disclosure, alteration, or destruction. You transmit information to us at your own risk.

8. Children's Privacy

The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal information, we will take steps to delete it. Parents or guardians who believe their child has submitted information to us should contact us immediately. We bear no liability for information submitted by minors in violation of this Policy.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access, correct, or delete your personal data
• The right to opt out of marketing communications at any time
• The right to data portability where technically feasible
• The right to lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at the information provided below. We will respond within a reasonable timeframe but make no guarantee of any specific response period. We reserve the right to verify your identity before fulfilling any request.

10. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time, at our sole discretion, without prior notice. Changes become effective immediately upon posting. Your continued use of the Platform after any modification constitutes your acceptance of the revised Policy. It is your responsibility to review this Policy periodically.

11. Contact

For privacy-related inquiries, contact us at: info@nonprofitmedia.com